Digital Italian Fashion in XR

AWE Nite Florence presents: Digital Italian Fashion in XR

Join AWE Nite Florence, on February 25th, at 5 pm (CET) for “Digital Italian Fashion in XR”!

If you talk about Fashion you have to talk about Italy!

This exciting event will showcase the evolution of the fashion industry through new technologies, such as Augmented Reality.

Florence and Tuscany Region boast designers such as Gucci, Enrico Coveri, Roberto Cavalli, Salvatore Ferragamo, Roberto Biagini, Patrizia Pepe, Emilio Pucci, Ermanno Scervino and many others, who develop world famous fashion products.

This event, entirely dedicated to Digital Fashion, is hosted by AWE Nite Florence organizers Cecilia Lascialfari and Antony Vitillo and features digital entrepreneurs Stefano Galassi, Erika Lamperti, Lea Palomba, Leetee Wang who will share their digital fashion experiences.

AWE Nite Florence: Digital Italian Fashion in XR

Our overview of “Digital Italian Fashion in XR”, originates in Florence, passes through Milan, London, Dubai, Tel Aviv, Paris and New York… and showcases how the Fashion Industry is using new technologies in the XR sector.

Find out:
What does “Fashion Tech Disruption” mean?
What are the latest innovative trends in Business Fashion Tech?
How can Augmented Reality be used in the Fashion sector?
Are there digital fashion platforms in Augmented Reality?
How is innovation communicated in the Digital Fashion AR sector?
What potential can Augmented Reality develop to apply to the Fashion sector?
What is “Next-Gen Immersive Shopping”?

The event will conclude with participants being invited to ask questions of the speakers and participate in the discussion.

Barra viola

“Digital Italian Fashion in XR” PANEL CONVERSATION
Start: February 25th from 5pm CET / 6pm GMT/ 11am EST / 8am PST
Duration: 1 hour

AGENDA
17.00 – 18:00pm CET

1) Welcome & Introduction by CECILIA LASCIALFARI | Co-Founder ARea6Dof.com | Creative Technologist | Event Organizer AWE Nite Florence

2) Speaker Stefano Galassi
Stefano Galassi will focus on “Fashion Tech Disruption” and will showcase the latest innovative trends in the Fashion Tech business.

STEFANO GALASSI | Co-Founder & Managing Director Startupbootcamp FashionTech
Fashion innovation catalyst in the world of fashion technology and currently leading Startupbootcamp FashionTech are among the top global startup and corporate accelerators. Stefano Galassi is the founder of the Accenture Innovation Global Hub, as well as a lecturer and professor at University Bocconi and Istituto Marangoni.

3) Speakers Erika Lamperti & Lea Palomba
Erika Lamperti, IL3X Co-Founder & CEO, and Lea Palomba, COO, will briefly introduce IL3X and then give an overview over fashion labels’ approach to digital fashion and the potential unlocked by Augmented Reality.

ERIKA LAMPERTI | Co-Founder & CEO of IL3X (Augmented Reality Fashion)
Graduated in Business Administration & Management at the Luigi Bocconi University in Milan and holds an MS in Management pursued at the University of Buckingham in London. As a lecturer at NABA, Marangoni and UCL, Erika is currently involved in the development of ARdrobe, the world’s first Augmented Reality digital fashion platform which was presented at CES 2021.

LEA PALOMBA | COO of IL3X (Augmented Reality Fashion)
After discovering she has a bug for AR/VR/XR, combined with a strong marketing background and international experience, Lea Palomba is the COO of IL3X. At IL3X, Lea is contributing directly (and with passion!) to the digital transformation for which the fashion industry is so ready.

4) Speaker Leetee Wang
Leetee Wang will share LODE, the first augmented reality shopping app that goes beyond product visualization and works with the most famous brands, to transform the consumer space into interactive virtual boutiques, making their experience a definitive immersive adventure.

LEETEE WANG | Co-founder and CEO of Lode (from New York)

5) Debate moderator ANTONY VITILLO | Co-Founder The Ghost Howls | Co-Founder New Technology Walker | Co-Organizer AWE Nite Florence

Barra viola

To attend the event:
1) Download the application and join the ​AWE Nite Florence​ group on ​Meetup​.
2) Register for the event “Digital Italian Fashion in XR”.
3) You will receive the ​ZOOM​ link to participate a few hours before the start of the event!

For more information visit ​ARea6DoF.com​ at these links: 
Italian Version​ –  English Version

Watch the ​AWE Nite Florence​ promo video!

Watch the recording of the last event of AWE Nite Florence on “Overview in the Italian XR Ecosystem” (ItalianEnglish)!

Here you will find information on AWE XR GLOBAL

Join us to create an international network of Professionals, Entrepreneurs, Curious, Artists, Academics, Programmers… enthusiastic people who together can help Italy to grow even more!

N.B. The event will be held in English as it will have international relevance. We encourage you to register on Meetup in any case, so that you can receive updates on future events or new opportunities.

We are waiting for you!

Cecilia Lascialfari & Antony Vitillo

Barra viola

Download the poster of the event! Click on the image below:

AWE-NITE-FIRENZE-presenta_Moda-Digitale-Italiana-nel-settore-XR_IMG-PDF_LOW

Cecilia Lascialfari
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