AWE EU 2023 will take place in Vienna on 24 and 25 October. After AWE USA 2023 and AWE ASIA 2023, now it’s Europe‘s turn.
I have been following AWE since 2019 in its two main events in the USA and Europe, parteciping in person every time, and I am very curious to see who will be in the playground and who will take the stage this year.
How will Ori Inbar open the event? Will we address the hot topics of Artificial Intelligence? Which companies will win the Auggie Awards?
We’ll find out in three days. But in the meantime I want to present to you an interview that we recorded in June 2023 in Silicon Valley, with one of the fundamental people for the organization of AWE events: Andrea Lowery.

Andrea kindly agreed to do this interview and I thank her very much. I believe that the entire team that organizes major events like AWE often remains behind the scenes and does not have the visibility it deserves.
So I am very happy to bring a professional of Andrea’s level to the stage of “Flying Into The Metaverse Through Books & Culture”!
This interview was recorded during AWE USA at the California Convention Center in Santa Clara, Silicon Valley, in June 2023.

Andrea Lowery has over 30 years of experience in event production and management (including hotel management), managing exhibitions and trade shows since 1996. Currently, she is the Head of Operations for AWE XR, LLC manufacturers of AWE USA, AWE EU, AWE Asia, awe. live, AWE Academy and much more!
Previously, she was VP, Operations/Owner of Prospera Events, LLC, producers of InnoTech events, The Technology & Innovation Conference and ShareCloud Summit (formerly SharePoint TechFest).
She has also been Managed Operations Teams for the annual AWE (Augmented World Expo) events in Santa Clara, CA since its inception in 2009 and AWE EU held Munich, Germany 2017-2019, Lisbon, Portugal in 2022 and in just a few hours Vienna , Austria in 2023. Andrea says that “Taming chaos can be fun”.

Among her qualities, in addition to being an always smiling and very kind person (those who know her can confirm this), she is an excellent negotiator of contracts and relationships with suppliers. Has strong management skills, event production (security, food and beverage, decoration, design and registration management), sponsor/exhibitor management, event marketing and financial budget management, team leadership and motivation and all operational aspects to produce successful events.

You can found below the key points: 

0:00:00 – Opening Theme
0:00:08 – CECILIA LASCIALFARI: “Opening the interview”
0:00:15 – CECILIA LASCIALFARI: “Welcome Andrea Lowery”
0:00:18 – ANDREA LOWERY: “I’m really, really excited to go to Vienna!”
0:00:22 – CECILIA LASCIALFARI: “Andrea you have over 30 years in event management and have been working for AWE since 2009 the first year the event was done. You have a high level of expertise in managing relationships with professionals in the XR sector. But who is Andrea Lowery really?”
0:00:50 – ANDREA LOWERY: Answer
0:01:36 – CECILIA LASCIALFARI: “You are a woman in an industry that is primarily male. How difficult was it and how difficult is it to assert one’s competence and professionalism as a woman in the XR world?”
0:01:55 – ANDREA LOWERY: Answer
0:02:54 – CECILIA LASCIALFARI: “Do you think that women in this sector have an important role? Is it important to maintain your femininity?”
0:03:04 – ANDREA LOWERY: Answer
0:03:36 – CECILIA LASCIALFARI: “You have a fundamental role and everyone has to do with you, but not everyone has known you in person. Your role is not visible, it is behind the scenes of the show, you are not on stage. Are you comfortable with this?”
0:03:54 – ANDREA LOWERY: Answer
0:04:18 – CECILIA LASCIALFARI: “What do you like about your job and what would you like to change? What would you like AWE to do in the future?”
0:04:27 – ANDREA LOWERY: Answer
0:05:11 – CECILIA LASCIALFARI: “Tell me about your plans for the future… I want to know all the secrets you haven’t told anyone yet!”
0:05:19 – ANDREA LOWERY: Answer
0:06:12 – CECILIA LASCIALFARI: This interview was recorded during AWE USA at the California Convention Center in Santa Clara, Silicon Valley, in June 2023.
0:06:24 – CECILIA LASCIALFARI: “Who I am?”
0:06:45 – CECILIA LASCIALFARI: “Thank you Andrea for this interview”
0:06:47 – ANDREA LOWERY: “Thank you Cecilia!”
0:06:48 – CECILIA LASCIALFARI: “Thank you all!”
0:06:55 – Closing Theme – “Become sponsor of the “Flying Into The Metaverse Through Books & Culture”

LinkedIn profile:

About AWE:

In short, if you come to AWE EU in Vienna in a few days, you absolutely must come and meet Andrea!

Thanks Andrea for this interview!


The last AWE EU event in Europe was in Lisbon in 2022 (those who were present will remember the beautiful space and the absolutely European and innovative feel of the event).
As always, AWE is full of news and we can anticipate that from Italy there will be companies that will show how much progress in the XR sector is proceeding at great speed.

ARea6DoF in agreement with AWE, therefore offers the opportunity to have a 20% discount on the ticket price, to those who want to participate in AWE EU 2023.

It’s not too soon to get your ticket for AWE EU with the discount!!!Find below the discount code to enter during the ticket purchase procedure and also find the link that takes you directly to a page where the discount is already applied (you can follow one of the two procedures).

AWE EU Sessions (open 2 days) Starts at 9:00 local time in Vienna Tuesday, October 24 to Wednesday, October 25.
AWE EU Expo Hall (open 2 days) Opens at 11:00 on Tuesday, October 24 and 10:00 on Wednesday, October 25.  
Access all the XR content including upcoming online AWE events, past event recordings, connect with speakers, attendees and exhibitors FREE on

This is the discount code: 23AWENITESD
Get your 20% AWE EU 2023 Tickets Here 

If you need information, you can write to me through the form you find here on the ARea6DoF website or through my LinkedIn profile Cecilia Lascialfari.

We are waiting for all of you to make the AWE EU Vienna event one of the most interesting European events of recent years! Don’t miss this opportunity! See you in Vienna!!!


Cecilia Lascialfari
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